Irish Dairy Milk launched IDM infant formula containing INFAT® at CBME China in July 2016. IDM have signed Shanghai Hollanda as exclusive distributor of IDM products in China, Honk Kong and Macau.
This Pre-launch reinforce the immense value that IDM can offer to remain at the forefront of innovation and we are starting to view the exclusion of OPO from tother infant nutrition products as a competitive disadvantage in China.
We look forward to announcing further IDM in due course.
The Chinese government has announced the introduction of a one-year grace period for Cross-border Ecommerce (CBEC), which includes imported infant formula and dairy products.